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Legos. Public domain image.
Do you like Legos? You’ll soon have a new option to buy Legos in Newton: Bricks and Minifigs, opening on March 21 at 275 Centre Street in Newton Corner.
Owned by husband and wife team and longtime Newton residents Ken Danila and Maggie Schmidt, this store not only sells new Lego sets but will also be a place to buy older sets as well as bulk bricks and figures. It is also a resell location, meaning that you can get some money for any extra Legos you have at home.
“We want to take unused or unloved Lego products and put them in the hands of someone who loves it,” said Schmidt.
This is a franchise of a national chain, but there aren’t any in Massachusetts. During the Newton teachers’ strike, the owners’ daughter became interested in selling some Legos she had that she no longer wanted, but the closest in-person location to do so was in Warwick, Rhode Island. Danila and Schmidt realized that there was an opportunity.
“It’s something we felt strongly about bringing to Newton,” said Danila.
The building is a former tanning salon that they have totally renovated. “It’s a space that really will be joyful and fun,” he said. Their real estate agent asked why they insisted on being in Newton, but they knew they wouldn’t want to have a store anywhere else. They also wanted to find a location with no stairs and with ample parking, and they hope to be able to offer sensory-friendly shopping hours for people on the autism spectrum.
“Lego is for everyone,” said Danila.
They’re excited to offer birthday party options for children, but also events for adults. There’s a lot of adult Lego enthusiasts, and the buy-sell-trade world of Legos is a surprisingly large market.
“It’s a really interesting group of people,” said Schmidt. Danila added they are hoping to have events with local breweries and restaurants where people can get a drink and also build Legos together.
There will be bins of loose Legos, as well as all the individual parts of the figures, so that people can enjoy building their own figure (in addition to being able to buy the pre-made ones).
They will buy old Lego sets with all the pieces, but also any loose Legos that someone might have lying around. They will also buy Duplos and Bionicles, since they are Lego products.
They’ve already gotten a very positive response, with numerous people reaching out to sell them unwanted Lego sets or bricks. (There will be community buy days as they get closer to the grand opening date.) Danila says he doesn’t plan to buy Legos off Ebay or other online resell websites, because he sees this as competing with his customers. He hopes that they can keep it local with buying and reselling.
“It’s a sustainable loop,” said Schmidt, who wants to keep more plastic out of landfills. The motto of the franchise is ‘rebuild, reuse, reimagine,’ which is an ethos they appreciate. Currently, they have about 7,300 minifigs and about 4,000 sets.
“We’re hoping to be all things for Lego fans,” said Danila. Their grand opening, which will be from 10 a.m. to 8 p.m., will have raffles and giveaways, so they hope lots of Lego fans will stop by. After that, their hours will be 10-8 Monday-Saturday, and 10-6 on Sunday.