Shara Ertel has lived in Newton Centre for 25 years. When she decided to leave her career in biotech to start an eco-friendly sustainable goods store, Fulfilled Goods, she wanted to open it there but couldn’t find a suitable location. So Fulfilled Goods opened on Washington Street in Newtonville.

Now, Ertel is getting her wish. She’s expanding her business with a second store at 1280 Centre St., Newton Centre, inside Derby Farm Flowers. The two businesses are sharing the space.

“When Lucinda at Derby Farms Flowers proposed the idea of co-locating, it was one I couldn’t pass up,” Ertel said.

Fulfilled Goods specializes in eco-friendly, sustainable shopping with options that range from hair care to cleaning supplies. There are no shopping carts or plastic bags. Customers take their merchandise home in paper bags and jars. It’s all about refilling and reusing to prevent waste.

“It may seem counterintuitive to open a second location in the same city when there aren’t other refill stores around in neighboring communities who have begged me to open a store there, but I found that despite being open for three years, Newtonians don’t know I exist or are so set in their routines that people who live on the south side of the city say, ‘I just never go up that way.'”

Ertel, who was named a Small Business Rising Star at Wednesday night’s Newton Small Business Awards, hopes the Newton Centre location will make refilling and reusing a more familiar concept for people in that part of the city.

“And food refills are only available at the Newtonville location, so as people become more comfortable with refilling, this will hopefully help to drive people to that location.

There’s a grand opening celebration on Saturday from 11 a.m. to 6 p.m., offering discounts, product samples and raffles.